Let Our Experienced Team
Guide You to a Solution


The ReportsNow team is highly experienced in JD Edwards and reporting technologies. Let us lead you to solutions to all your reporting needs.


Chris Bruce

Chairman & CEO

Chris is the founder of ReportsNow. An 18 year JDE veteran, he was a Foundation developer for seven years and is an expert at JDE Foundation, Excel, and software engineering. His experience provides the backbone of his vision to create simple and fast reporting solutions for JDE users.


Sasha Frey

Vice President, Business Development

Sasha is a seasoned information technology professional and business development expert who leverages her expertise to expand the ReportsNow distribution network and brand, working directly with leading JDE partners. She also oversees marketing and PR initiatives to ensure ReportsNow’s global message is communicated.


Timur Şatıroğlu

Vice President, Support

Timur is responsible for ReportsNow global technical support and professional services. His extensive experience allows him to provide the highest quality client support and technical issues resolution for ReportsNow customers.


Alan VanNice

Vice President, Customer Solutions

Alan is a veteran of the JD Edwards marketplace holding roles as a JDE Trainer, IT Manager, and specialized IT Consultant. He brings his 15 years of knowledge and experience to lead the sales department and educate new and existing customers about ReportsNow products and services.


Moin Madraswala

Vice President, Professional Services

Moin brings over 16 years of JD Edwards technical and financial expertise to ReportsNow. His extensive skill set allows him to help customers with all aspects of reporting and to provide high quality customer service and support. Moin heads ReportsNow Professional Services department.


Basim Kadhim

Chief Technical Officer

Basim holds a PhD in computer science from the University of Colorado, Boulder and participated in the standardization of the Common Language Infrastructure that led to the Microsoft .NET framework. He brings over 20 years of experience to the development of ReportsNow products.